SmartGirls Way Board Advisor and Co-Author of The SmartGirls Way Tracey Collins is featured in an article on Courier - Mainely Media. "Saco author leads the way for women," highlights Tracey's work toward "unlocking the potential of women entrepreneurs." She also discusses her work on The SmartGirls Way and the 100x100 Project.
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Press Releases & Materials
SmartGirls Way Launches Mission to Empower Women Entrepreneurs (August 10, 2011)
New Business Book, The SmartGirls Way, Empowers Women Entrepreneurs to Maximize Strengths and Create World-Changing Businesses
The SmartGirls Way provides a roadmap for overcoming obstacles and successfully launching and scaling a business with pragmatic guidance, inspiring stories and lessons learned from successful entrepreneurs
Seattle, WA—SmartGirls Way, LLC today announced the release of its first book for women entrepreneurs. The SmartGirls Way, written by Founder Jean Brittingham and Co-Founder Tracey Ann Collins, is available online and in bookstores as of December 1, 2011.
Set against the backdrop of the economic and social impact that women-led businesses will have on the next economy, The SmartGirls Way distills four years of research and interviews with successful women entrepreneurs into a practical and hands-on tool that helps women frame and launch their Vision-inspired Big Ideas (ViBIs) into the world. The book also includes access to the SmartGirls Way Mirror, an online diagnostic that tests six key characteristics that entrepreneurs bring to business—Integrity, Intuition, Creativity, Passion, Curiosity and Weaving. By understanding and celebrating how successful women leverage these strengths, new entrepreneurs can launch their businesses with more power and less strain.